A strategic objective is a request to find assets which are aligned with your company's overall business strategy. Strategic objectives help create alignment and efficiency between S&E / scouts and the rest of the business development team. 

A user such as a BD manager can create a strategic objective, add context to it by attaching documents and links, then Watch it to receive an alert whenever a scout links an asset to it. He can also configure a list to show which deals are linked to which assets are linked to which strategic objectives, giving an end-to-end perspective on the success (or lack thereof) in the current deal flow.